Credit Reporting for Dealerships | Credit Reports for Automotive Lending Skip to main content

Run soft and hard credit checks, prequalify buyers, and manage compliance from one connected dealership platform.

Soft Pull Solutions provides dealerships with secure access to tri-bureau credit data, identity verification, income validation, and compliance enforcement — all designed to fit existing dealer workflows.

See how Soft Pull Solutions fits into your dealership workflow

Schedule a Demo

Soft Pulls

Soft Pull Solutions runs tri-bureau soft credit checks using Experian, TransUnion, and Equifax data without impacting consumer credit scores.

Dealerships use soft pulls to evaluate credit profile, affordability, and deal structure early in the sales process.

Key Features

  • Tri-bureau soft pull credit reports
  • No impact on consumer credit scores
  • Minimal consumer input required (Can be done with name and address only)
  • Web, mobile, and in-store supported
  • Data captured once and reused downstream

Dealership Use Cases

  • Website prequalification
  • Lead screening before showroom visits
  • Early affordability conversations
  • Deal structure alignment before negotiations

Hard Pulls

When lenders require a hard inquiry, Soft Pull Solutions supports a clean transition from soft pull to hard pull without re-entering data.

Dealerships continue running hard pulls through DealerTrack, RouteOne, or lender-approved platforms.

Key Features

  • Seamless soft-to-hard pull workflow
  • DealerTrack and RouteOne compatible
  • Accurate, consistent credit data
  • Proper inquiry documentation
  • No duplicate applications

Dealership Use Cases

  • Lender submission
  • Funding approval
  • Final deal validation

Compliance

Soft Pull Solutions enforces compliance automatically across every credit transaction.

The platform handles disclosures, consent, documentation, and audit logging without manual intervention.

Key Features

FCRA and GLBA compliant workflows

Automated consumer disclosures and consent

Risk-Based Pricing and Adverse Action Notices

OFAC screening and Red Flag detection

Secure audit logs and reporting

Up to 10 years of document retention

Dealership Impact

Reduces regulatory risk

Eliminates manual compliance tasks

Standardizes compliance across rooftops

Keeps every deal audit-ready

Integrations

Soft Pull Solutions integrates directly into existing dealership systems.

DealerTrack & RouteOne

  • Pushes soft pull application data directly into DealerTrack or RouteOne
  • Eliminates rekeying
  • Preserves lender workflows

CRM & DMS Platforms

  • API-based integrations
  • Flexible data delivery formats
  • Supports single locations and dealer groups
  • Adapts to dealership processes

Digital Credit Applications

Soft Pull Solutions powers digital credit applications built for dealership websites and in-store use.

Key Features

  • Mobile-first, ADA-compliant design
  • Fully configurable application flows
  • Soft-pull enabled prequalification
  • Bureau-level encryption
  • White-labeled dealership branding

Dealership Use Cases

  • Online “Get Prequalified” tools
  • Financing portals
  • Text-to-apply workflows
  • Lead capture before visits

Consumer Smart-Fill Tools

Soft Pull Solutions reduces application time by automatically populating verified consumer data.

Key Features

Automated field population

Reduced form completion time

Improved data accuracy

Fewer underwriting corrections

Lower application abandonment

Dealership Impact

Faster submissions

Cleaner applications

Fewer follow-ups

Shorter sales cycles

Driver’s License Scanner

Soft Pull Solutions verifies government-issued IDs using Agility Credit’s driver’s license authentication technology.

The system scans, validates, and authenticates licenses in real time.

Key Features

  • Supports all 50 U.S. states
  • Secure mobile and desktop capture
  • Advanced document scanning and validation
  • Optional selfie-based facial matching
  • Real-time authentication results
  • Fraud indicators and status flags

Deployment Options

  • API integration
  • Hosted, dealership-branded UI

Dealership Use Cases

  • Identity capture at application start
  • Fraud prevention
  • Faster, more accurate data entry
  • Reduced identity errors

Identity Verification

Identity Verification & KYC delivers end-to-end identity and fraud protection through a flexible, multi-source verification framework. Using verified data, behavioral analytics, and device intelligence, the platform helps dealerships and lenders reduce risk, detect synthetic identities, and remain compliant with FCRA, GLBA, AML, and KYC requirements—while providing a fast, seamless user experience.

Core Capabilities

Identity Matching & Validation – Verify name, address, SSN, date of birth, phone number, and driver’s license against authoritative data sources.

Risk Scoring & Decision Rules – Apply configurable thresholds and weighting to align with internal policies and regulatory requirements.

Dynamic Verification Flows – Automatically escalate from basic identity checks to enhanced KYC based on real-time risk scores.

Synthetic Identity Detection – Identify high-risk patterns, inconsistencies, and suspicious linked-record behavior.

OTP (Multi-Factor) Authentication – Confirm device possession with real-time one-time passcodes.

OFAC, AML & PEP Screening – Automatically screen identities against watchlists for regulatory compliance.

Benefits

Regulatory-Ready Compliance – Aligns with FCRA, GLBA, AML, KYC, and USA PATRIOT Act requirements.

Unified KYC Platform – Combines data, document, credential, and behavioral verification in a single solution.

Advanced Fraud Detection – Identifies synthetic identities, anomalies, and high-risk activity in real time.

Adaptive Risk Controls – Custom scoring and rules balance fraud prevention with approval and conversion rates.

Seamless User Experience – Mobile-first, low-friction flows with built-in OTP authentication.

Simple Integration – Easily embedded into onboarding, credit decisioning, and fraud prevention workflows.

Income & Employment Verification

Soft Pull Solutions verifies income and employment using an analytics-driven verification suite.

Dealerships use income and employment data to structure deals accurately and reduce lender stipulations.

Key Features

  • GLB-compliant estimated income models
  • Verified individual and household income
  • Modeled income based on credit behavior

Dealership Impact

  • Faster lender decisions
  • Fewer funding delays
  • Reduced overstated income risk
  • Improved affordability assessments

 

See Income Verification Sample Report

See Employment Verification Sample Report

Frequently Asked Questions

Soft pulls allow dealerships to assess a buyer’s credit profile without affecting their credit score, enabling early prequalification and smoother online or in-store conversations.

When our platform supports a seamless transition, pushing applications into DealerTrack, RouteOne, or other lender-approved systems while keeping data accurate and compliant. 

Yes. Our digital credit applications and consumer pre-fill tools reduce form completion time, capture accurate, verified data, and help customers complete applications from any device.

Soft Pull Solutions uses industry-standard encryption and secure cloud storage. All sensitive data, including credit and identity information, is handled according to FCRA and GLBA requirements to keep your dealership and customers protected.

Absolutely. While many auto dealers use our platform, it also supports RVs, boats, powersports, tractors, lawn equipment, and Buy Here Pay Here or Lease Here Pay Here dealerships.

Compliance is built into every workflow. Our system automatically delivers and stores notices, tracks red flags, and maintains secure audit logs to simplify reviews and regulatory reporting.

Get Started

See how Soft Pull Solutions can simplify credit, improve compliance, and help your dealership close more deals — faster.

Schedule a demo or call (844) 515-1550 to speak with a dealership credit specialist today.

Additional Resources

For more information about aspects of our services and how they can help your dealership check out these resources:

Difference Between Soft & Hard Pulls

What Is Different? Soft Pulls Hard Pulls
Impact on consumer credit? No Yes
Social Security Number required? No Yes
Date of Birth required? No Yes
Does running an inquiry create trigger leads? No Yes
Do you need to print a Risk-Based Pricing Notification and give it to the consumer after you pull the report? No Yes
Is it a full credit report? Yes Yes
Is a FICO Score included with the report? Yes Yes
Is the report sufficient for tenant screening purposes? Yes Yes
Can I get consent over the phone? Yes Yes

See the Difference Firsthand

Click below to view a sample of a soft pull credit report

Additional Reports & Features

When you sign up with Soft Pull Solutions, you’ll have access to a variety of other detailed reports and services designed to meet your specific business needs. Click the button to view a full list of reports available to your account or to schedule a meeting.

Contact Us

Back to top